1. Measurable Results

Traditional advertising is perhaps best summed up by the quote, “I know that 50% of my advertising is working. The trouble is, I don’t’ know which 50%”.

Luftig Warren’s closed-loop marketing system is superior to traditional advertising because it allows you to track the impact of each of your marketing campaigns to determine the results. In short, you can determine which 50% is working. As changes are made to your campaigns, we track the results in the following months to determine the impact, both positive and negative.

Through this tracking system, you receive measurable results from your activities so you can make better decisions and increase the impact of your marketing dollars spent.

2. Eliminate the Perception/Reality Problem

Traditional advertising does not solve the perception/reality problem between a business and its prospects/customers. Most prospects have a misconception about what you really do inside your company. Have you ever heard a customer or prospect say, “I didn’t know you did that”? Even more frustrating is that you typically hear that once they have already purchased from your competitors.

Luftig Warren makes sure that you will never hear those words from your customers again. The Educational Marketing System™ clearly develops your company identity and communicates it to all of your customers and prospects.

3. Close short-term buyers, market to long-term buyers

Traditional advertising is designed to convert hot prospects into customers. But what do you do with the prospects that hear your message, but aren’t yet ready to buy?

Effective sales & marketing systems should convert the low hanging fruit, but how will you nurture the long-term buyer to ensure your company is there when they become ready to buy?

Luftig Warren’s closed-loop marketing system brings all prospects through a defined educational process. Qualified prospects are either identified as now-buyers (and sent to sales for immediate conversion) or as long-term buyers and remain is this educational system. This system educates them on the benefits of doing business with your company, so when they’re ready to buy, you become the obvious choice. It’s unobtrusive marketing. If they determine they’re not interested, they’re released from the system and tracked so you know.

4. Increases prospects

By marketing to both now-buyers and long-term buyers, you increase your prospect pool by 500%. A study by Marketing Sherpa showed that 12.5% of marketing-generated leads are now buyers, 70% are long-term buyers, and 17.5% are disqualified.

By using a closed-loop marketing system and nurturing long-term buyers through the decision making process, you effectively increase your qualified prospect pool from 12.5% to 82.5% of marketing leads. See our Case Studies for examples.

5. Walk prospects through clear sales message, every time

Luftig Warren’s closed-loop marketing system breaks down the buying process into key decision points, educating prospects at each key junction on how your company will satisfy their key concerns/values/hot buttons. Each prospect is taken through the same process with the same message. Sales people are trained to use the same message as well, so all points of contact are uniform and succinct. Using our Educational Marketing System™ is like sending your best salesman out to every prospect that comes through the door, ensuring your best, clearest sales message is delivered every time.

6. Don’t drop prospects through the cracks anymore

In a recent study, 64% of businesses acknowledge that they have no system in place to address prospect needs on an on-going basis. Even those who do have a system acknowledge that it could use improvement. Without a system, prospects can be dropped through the cracks, leaving low-hanging fruit to be picked by competitors. Luftig Warren’s closed-loop marketing system completes that system and ensures that all prospects are addressed in the same way and never dropped through the cracks.

7. Stop worrying about your marketing efforts

Ever talked with a consultant who had great ideas, but expected you to do all of the work and implementation? It doesn’t work. Luftig Warren allows you to outsource your marketing efforts to us so you can focus on perfecting your craft while we put together marketing systems to work behind the scenes, providing leads for your salespeople to close. So you can stop worrying about lead generation and start working on improving your business.

8. Get a Team of Marketing Specialists for less than a Marketing Director salary

Get a team of marketing professionals and specialists for your business for less than the cost of hiring a full-time marketing director. They will research, test, and implement tactical marketing and lead generation activities to increase sales to your business.

9. Increase the Effectiveness of your Sales Staff by handling incoming leads, not having to develop them

Most businesses don’t have an effective marketing system in place. As a result, the sales team is responsible for developing leads, sifting through the leads one at a time to determine who is ready to buy now, and focusing their attention on converting the low-hanging fruit. As a result, the long-term buyers get ignored, dropped through the cracks, and are left for your competition to pick up when they’re ready to buy.

Luftig Warren’s marketing systems are designed to resolve that problem. Marketing-generated leads are brought into the system where they’re sorted into now-buyers, and long-term buyers. The now buyers are passed along to sales for conversion while the long-term buyers are nurtured through the buying process, educating them on why your product is the best option, until they’re ready to buy. As a result, your sales team is much more effective because they’re 1) focusing only on converting the now buyers, and 2) not having to worry about lead generation. Read more about the relationship between sales and marketing.