Benefits of an EMB

VINCE KOSTELNIK
LUFTIG WARREN

What Are the Benefits of an Educational Marketing Blueprint^(TM) (EMB)?

Now that you know what the phases and advantages of EMB are (see What is an Educational Marketing Blueprint), let's look at the overall benefits of the system and the problems it solves.

Over the course of our latest newsletter series we have identified two of the biggest problems that keep you from increasing your sales volume. Those are:

1. The Perception/Reality Problem | prospects and customers don't always see you for who you really are and what you can really do. They do not have a clear picture and are hesitant to buy from you. (see The Perception/Reality Problem)

1. "Now Buyer" Marketing Problem | most Marketing today is designed for the "now buyer" and as a result it creates a continuous cycle of chasing after the next "now buyer". It does not recognize that most of your leads are "long-term" in nature and for the most part ignores them. (see How to Handle Marketing Leads)

Luftig Warren and the EMB^(TM) eliminate these common problems.

How Does It Work?

In the first case, EMB^(TM) clearly identifies your company's identity. You have developed an accurate picture of all the things your company can do and how you do them. Further, you provide evidence so your customers and prospects have confidence that what you are saying is credible.

In the second case, EMB^(TM) allows you to properly categorize your leads. You can identify the "now buyers" (12.5%) and the "long-term buyers" (70%). You have developed an effective marketing program that addresses each groups' needs. EMB^(TM) allows you to market to all of your prospects and customers regardless of where they are in the Buying Cycle.

2 Key Benefits of EMB^(TM)

1. Your customers and prospects conclude that you are the best choice to do business with.
2. When they are ready, they are predisposed to buy from you instead of your competitors.

Additional Benefits

In addition to the 2 major benefits listed above, EMB^(TM) also does the following:

• Establishes you as the Expert in your industry
• Boosts your Credibility in how your prospects and customers see you
• Sets you apart from competitors and allows you to stop competing on price alone
• Reduces the risk of advertising and marketing by eliminating haphazard attempts to generate leads
• Systematizes your entire organization and makes marketing simple and easy to implement so customers see consistency... (more about this in our next newsletter)

This system allows you to effectively increase sales and to have a basis for keeping track of how you go about it all.

So Many Questions

Luftig Warren specializes in helping you bring it all together into a cohesive plan. To learn more, request your FREE copy of "15-Steps to Effective Marketing".

Or if you prefer, we would be happy to meet with you personally and discuss your marketing program. Contact us to schedule an appointment today.

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Vince Kostelnik is a senior marketing advisor for Luftig Warren, specializing in strategic marketing development.

Luftig Warren is a marketing advisory firm' specializing in business growth strategies and tactics. Luftig Warren applies a comprehensive understanding of marketing principles to solve clients' specific business challenges in three key areas: revenue growth, new client acquisition, and client retention.

For more information on implementing a full marketing system into your organization, contact us or visit us on the web at www.luftigwarren.com