What is Google saying about what your website is saying? Are your customers and prospects seeing what you say on your website?
There is one concept that Google values abover all others when reviewing and ranking websites: Relevance. Is the content on your site relevant to what you do? If it isn't, not only are you being passed over by Google, but the visitors that do manage to find your site probably can't find what they are looking for.
Here is a simple experiment. Get someone who has never seen your website and does not know what your company does and show them your homepage for 3 seconds. If they cannot tell you what your company does, your site is not effectively communicating with your visitors.
Why only 3 seconds? Studies have shown that 3 seconds is the amount of time an average person will spend evaluating a website before making the decision of whether to stay or leave. And once they are gone...they are not coming back.
Your content needs to serve as a call to action.
The bottom line is you want to increase your sales. If your website content is not driving people to take a specific action, you are missing out on the bulk of potential sales leads. Our internet marketing experts will work with you to determine the actions you want visitors to take and develop content that will get them to take that action.
The Key to Selecting Keywords
The first and most critical step to writing website content is selecting different keywords for each page on your site that are related to the content of that page. Inserting these keywords into the content, links, and code of your website is what allows search engines to rank your page for those terms.
As was mentioned above, the more relevant your keywords are, the more Google will pay attention and the more directed the traffic that comes to your site. Directed traffic means that the people coming to your site are seeking the products or services that you offer. If you select keywords that are too vague, the majority of people coming to your site are not going to find what they are looking for.
Here is a simple example of how this works. Suppose your company sells and repairs lawnmowers. In a new window, do a Google search for the term "lawnmower" - you get over 5 million results. Even if you achieved a top ranking for this term, people who search this term could be looking for anything from general information about lawnmowers to lawnmower racing. You want people who are interested in buying lawnmowers.
Now refine your search. Type in "lawnmower sales and service" - you only get 146,000 (this may seem like a lot, but it is actually quite low). With this term, you can be assured that the people coming to your site are interested in the products and services your company offers.
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Great tips
